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It’s the beginning of the new year and time to start marking birthdays, holidays, and other important events on your calendar. Make sure you don’t forget to include these three very important days on your calendar!

It’s the beginning of the new year and time to start marking birthdays, holidays, and other important events on your calendar. Make sure you don’t forget to include these three very important days on your calendar!

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Swirlz Cupcakes served up mini cupcakes at the Yelp Chicago 2008 Holiday Bash. I tried the chocolate cupcake with pink peppermint frosting. The cake was decent, but the frosting was really good. The jury is still out on the over all rating until we visit the Swirlz store.

Swirlz Cupcakes served up mini cupcakes at the Yelp Chicago 2008 Holiday Bash. I tried the chocolate cupcake with pink peppermint frosting. The cake was decent, but the frosting was really good. The jury is still out on the over all rating until we visit the Swirlz store.

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Overall ratings are out of 5 cupcakes If you’re looking for a premium cupcake with high quality ingredients, go to More’s.  If you want to relive your childhood, go to Molly’s.  If you have kids and want to give them a burst of colorful sugar, go to Sweet Mandy B’s.

Overall ratings are out of 5 cupcakes If you’re looking for a premium cupcake with high quality ingredients, go to More’s. If you want to relive your childhood, go to Molly’s. If you have kids and want to give them a burst of colorful sugar, go to Sweet Mandy B’s.

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Click to see the map of the three stops on our cupcake adventure

Click to see the map of the three stops on our cupcake adventure

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Final Thoughts

From an IMC perspective, Molly’s is a great example of the importance of the total customer experience. They should really emphasize the fact they donate most profits to schools, hospitals, and charities. It’s a fantastic business practice and truly shows the owner’s passion for the community. Molly’s also has a great logo and sells adorable T-shirts and hats to promote the store.

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Differentiators

Molly was the owner’s 3rd grade teacher who always brought cupcakes to class. Much of the proceeds go to local schools, hospitals, and charities.

The owner has an advertising/marketing background.

Customers are allowed to customize the toppings of cupcakes and use the sprinkle bar.

The place really captured the essence of childhood.

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Experience Review

Staff was really friendly, helpful, and knowledgeable about product offerings. Very interactive with customers. We wanted to stay for a while, enjoy the atmosphere, and play board games!

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Product Review

Sampled: Red Velvet, Pumpkin Spice, Ron Bennington (peanut butter, butterscotch, and chocolate)

Red Velvet was the unanimous favorite, lived up to its title as “Best Red Velvet in Chicago”.

Great texture, moist cake, nice combo of flavors, perfect frosting - tasty, not too sugary.

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First Impressions

We just stepped back into our childhood. Playful, fun, comforting.

Great decorations: swings, vintage lunchboxes, furniture from schools.

Happy customers feeling at home.

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Molly’s Cupcakes (Lincoln Park, Chicago, IL)

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Final Thoughts

Our least favorite by far. Really cute marketing collateral, but the total experience is not that enjoyable.

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